Changes in the supply of enterprise result in the development of new firms. In 2016, a theme park in Hong Kong made a loss with visitor numbers falling by 9%. In 2017, the same public limited company opened another larger theme park in Shanghai. The new theme park is expected to benefit from both internal and external economies of scale.
- (a)Define a loss.[2]
- (b)Explain, giving examples, the difference between an internal economy of scale and an external economy of scale.[4]
- (c)Analyse how a government could increase the supply of enterprise.[6]
- (d)Discuss whether or not consumers would benefit from a firm changing from being a public limited company to a public corporation (state-owned enterprise).[8]
Mark scheme
Marking points from the official mark scheme (May/June 2019). The mark or mark type is shown in brackets.
- Costs exceed revenue (2).
- Insufficient revenue / costs too high (1).
- Internal economy is the benefit a firm gains from itself (1) e.g. buying economies (1).
- External economy is the benefit a firm gains from the industry (1) e.g. ancillary industries (1).
- The government could spend more on education and training (1) this will increase people's skills (1) may increase their ability to start up or run a business (1).
- The government could cut the rate of the tax on profits (1) provide grants / loans / subsidies (1) this would increase the incentive to be an entrepreneur (1).
- The government could sell off assets to the private sector / privatise (1) increasing the opportunity to be an entrepreneur (1).
- Relax immigration laws (1) immigrants may set up new businesses (1).
- Up to 5 marks for why they might:
- A public corporation's main goal may be social costs and benefits (1) may be subsidised by the government (1) it may charge a low price (1) making it more affordable (1).
- A public corporation may be less likely to go out of business (1) ensuring continuity of supplies (1).
- A public corporation may take a longer-term view (1) investing in new technology (1).
- A public corporation may follow health and safety rules / regulations (1) increasing the safety of products (1).
- Up to 5 marks for why they might not:
- A lack of profit motive (1) may increase inefficiency (1).
- A public corporation is likely to be a monopoly (1) the lack of competition (1) may result in higher prices (1) lower quality (1).
- A public corporation may lack funds to invest (1) during periods of recession (1).
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