In England football stadiums are usually built and financed by the private sector, but in some countries the stadiums are built and financed by the government. Many football stadiums in the English Premier League are full on match days. In the short run the supply of seats is perfectly inelastic. The football clubs could actually raise prices, still sell their tickets and so raise their profits. Premier League footballers currently receive very high wages.
- (a)Define perfectly inelastic supply.[2]
- (b)Explain two reasons why a firm may NOT aim to earn maximum profit.[4]
- (c)Analyse why Premier League footballers receive very high wages.[6]
- (d)Discuss whether or not a government should spend some of its tax revenue on building sports stadiums.[8]
Mark scheme
Marking points from the official mark scheme (May/June 2018). The mark or mark type is shown in brackets.
- [2] A change in price causes no change in supply.
- [1] Correct formula (1).
- [1] A PES of 0 (1).
- [1] A firm may be trying to grow
- [1] to capture a larger share of the market/to increase pay and status of managers
- [1] A firm may be trying to maximise sales revenue
- [1] to make it easier to grow/gain market share
- [1] A firm may be aiming for a reasonable but not maximum profit/profit satisficing
- [1] in order to pursue other goals
- [1] e.g. raising wages to keep workers happy
- [1] A firm may not know what output will maximise profit
- [1] due to lack of information about costs/demand
- [1] A firm may be trying to survive
- [1] in difficult situations
- [1] May be in public sector/charity
- [1] and thus have goals related to social welfare/reducing inequalities
- [1] High demand
- [1] due to high demand for the services of footballers
- [1] many people want to watch football matches in stadiums
- [1] on television
- [1] Football clubs receive high incomes
- [1] compete for players
- [1] Low supply
- [1] have to be skilled
- [1] not many possess the skills
- [1] Premier League players may have strong bargaining power
- [1] through strong professional organisation/trade union/agents
- [1] To compensate for negative aspects of the job
- [1] e.g. risk of personal injury
- [1] other relevant example
- [1] Building sports stadiums may encourage people to participate in sport
- [1] increase health/living standards
- [1] It can generate jobs
- [1] increase incomes
- [1] reduce poverty
- [1] Sports stadiums and sporting events may attract foreign tourists
- [1] improve the current account of the balance of payments
- [1] Generate government revenue which could be spent on e.g. health
- [1] It will involve an opportunity cost
- [1] the tax revenue could be used on e.g. education
- [1] It may generate external costs
- [1] e.g. noise suffered by local residents
- [1] The private sector may be more efficient in building the stadiums
- [1] profit motive
- [1] Wasteful use of government funds
- [1] since benefits may be mainly private benefits
- [1] Those who visit the sports stadiums may be richer
- [1] than some of the taxpayers
- [1] redistribution of income from the poor to the rich
- [1] Could result in a budget deficit
- [1] or need to raise taxes
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