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O-LevelEconomicsMicroeconomic decision makers2281/11 · May/June 2015 · Q121 Mark

In 2013, a German company that manufactured medicines bought a UK company that ran a chain of pharmacies that sold medicines. What term best describes this takeover?

Aconglomerate
Bhorizontal
Cvertical integration backwards
Dvertical integration forwards

✓ Correct answer

D: vertical integration forwards

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About this question

Topic
Microeconomic decision makers, O-Level Economics (syllabus 2281). Multiple choice, 1 mark.
Source
O-Level Economics, May/June 2015 Paper 1 Variant 1, question 12.

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