MTL is a large business which sells children's toys. MTL wants to act ethically with all of its stakeholder groups including its 430 employees. The market MTL operates in has become more competitive. The business uses a range of methods to promote its products. Having a good brand image is important. MTL's directors are considering entering a new market in another country. They are aware there may be problems if they choose to do this.

1. (a)Define 'brand image'.[2]
2. (b)Identify two reasons why some markets have become more competitive. Reason 1: Reason 2:[2]
3. (c)Outline one way MTL could act ethically with each of the following stakeholder groups: Employees: Customers:[4]
4. (d)Explain two problems MTL might have when entering a new market in another country. Problem 1: Explanation: Problem 2: Explanation:[6]
5. (e)Explain two methods of promotion a business might use for its products. Which method is likely to be the best for a large business to use? Justify your answer.[6]