M&R Motors has 2 car showrooms. It buys old cars and repairs them before selling them to its customers. M&R is always trying to increase added value. M&R plans to open another showroom. The owner said: 'Finding the right location is important. The new showroom will require a manager and I need to find someone with the right qualities.' The job will be advertised in the local newspaper as shown in Figure 1. The advertisement will cost $5 for one week. Figure 1: Job advertisement M&R is planning to use for the new manager CAR SHOWROOM MANAGER REQUIRED • This successful business is expanding. • The job involves managing the office and selling cars. • You will be in charge of three workers who will repair the cars. • Do you have the qualities we are looking for? • We offer good pay and working conditions. For more information apply to M&R Motors

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2018). The mark or mark type is shown in brackets.

1. [2] Good knowledge: difference between the selling price of a product and the cost of bought in materials and/or components
2. [2] OR improvement to the product that makes it worth more [1] plus a relevant example [+1] e.g. packaging
3. [1] Some understanding e.g. improvement to the product that makes it worth more
4. [1] Good leader
5. [1] Well organised
6. [1] Good communicator
7. [1] Friendly OR approachable
8. [1] Knowledgeable
9. [1] Patience
10. [1] Responsible
11. [1] Good motivator
12. [1] Interview [k]
13. [1] to see whether they have the right qualities [app]
14. [1] CV and / OR letter of application OR application form [k]
15. [1] sent to the showroom [app]
16. [1] Ability or aptitude OR psychometric test [k]
17. [1] e.g. watch them try to sell cars [app]
18. [1] Group exercises [k]
19. [1] to see how well/whether they can work as part of a team [app]
20. [1] Online screening [k]
21. [1] Presentation[k]
22. [1] Customers OR demand OR potential sales [k]
23. [1] somewhere that people are interested in cars [app]
24. [1] to increase revenue [an]
25. [1] Availability OR cost of suitable land OR parking [k]
26. [1] as likely to need a large space for displaying products [an]
27. [1] Legal controls [k]
28. [1] could stop them from building in some places [an]
29. [1] Competitors [k]
30. [1] customers might be loyal to other business so difficult to gain customers [an]
31. [1] Suppliers [k]
32. [1] so able to get parts/components easily [an]
33. [1] Infrastructure OR transport links OR utilities [k]
34. [1] Access to employees [k]
35. [1] as looking for a manager [app] who is able to effectively sell things [an]
36. [1] Distance from other site [k]
37. [1] as don't want to take customers away from its other business [an]
38. [1] Safety/security of area [k]
39. [1] Seen by many people OR wide exposure [k]
40. [1] in local area [app]
41. [1] Most people do not read newspapers [k]
42. [1] so possible candidates might not see the advert [an]
43. [1] Only shown for a limited amount of time [k]
44. [1] such as one week [app]
45. [1] Has to pay to advertise [k]
46. [1] as it costs $5 [app]
47. [1] which increases his expenses [an]
48. [1] Specialist magazines [k]
49. [1] as target audience are likely to read them [an]
50. [1] so more likely to attract suitable candidates [an]
51. [1] National newspaper [k]
52. [1] as able to reach people across the country [an]
53. [1] Jobs website OR own website OR social media [k]
54. [1] as most people use internet to look for jobs today [an]
55. [1] but some people do not have access to the internet [an]
56. [1] Notice board [k]
57. [1] at the garage [app]
58. [1] Recruitment agency [k]
59. [1] saving time as they will carry out the recruitment for them [an]