Jergen Cosmetics makes a range of beauty products for women in country A. 'We are a market orientated company' said Klaus, the Managing Director. 'One of our business objectives is to increase sales turnover. We have just set up our own website and increased our marketing budget. Our country's economic growth is forecast to be 4% next year and this will guarantee our company's profitability.'

1. (a)What is meant by 'market orientated company'?[2]
2. (b)What is meant by 'Managing Director'?[2]
3. (c)Identify and explain two benefits to Jergen Cosmetics of setting business objectives.[4]
4. (d)Identify and explain two benefits to Jergen Cosmetics of having its own website.[6]
5. (e)Do you think that economic growth in country A will lead to increased profitability for Jergen Cosmetics? Justify your answer.[6]