Early Tots makes wooden toys for children. The business uses both primary and secondary market research data to decide what products to make. It has a wide range of toys but some of the products are nearing the end of their product life cycle. The managers are thinking about using extension strategies for these products.

1. (a)What is meant by the term 'secondary market research'?[2]
2. (b)What is meant by the term 'product life cycle'?[2]
3. (c)Identify and explain two methods that Early Tots could use to gather primary market research data. Method 1: ..., Explanation: ..., Method 2: ..., Explanation: ...[4]
4. (d)Identify and explain three extension strategies that Early Tots could use. Strategy 1: ..., Explanation: ..., Strategy 2: ..., Explanation: ..., Strategy 3: ..., Explanation: ...[6]
5. (e)Consider the advantages and disadvantages of two channels of distribution that Early Tots could use for a new range of wooden toys. Recommend which channel Early Tots should use. Justify your answer. Channel 1: ..., Channel 2: ..., Recommendation: ...[6]