Sweet Scent is a company that manufactures toiletries such as soap, sun cream and toothpaste. Fig.1 and Fig. 2 show the product life cycles of two of its brands of face cream coded W and X. [Figure 1] [Figure 2]

1. (a)What is meant by a product life cycle?[2]
2. (b)Identify the four stages of the product life cycle of product X.[2]
3. (c)Identify and explain two main differences in the life cycles of the two products shown in Fig. 1 and Fig. 2.[4]
4. (d)Sweet Scent is soon to launch a new range of toothpaste called Gleam. Identify and explain three factors that the management of Sweet Scent should consider before setting a price for Gleam.[6]
5. (e)The management of Sweet Scent believe that the more the company spends on advertising, the more profitable the product will be. Do you think they are right? Justify your answer.[6]

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