Skip to main content
O-LevelBusiness StudiesMarketing7115/11 · Oct/Nov 2010 · Q120 Marks

Leo owns a garage in the centre of a town located in country A. The garage has a lot of stock of cars for sale. It also sells petrol and has a shop selling a wide range of food. 'Petrol is a loss-leader for my garage' said Leo. 'Most of my profit comes from selling cars and I am looking for ways to increase the profits of the rest of my business.'

  1. (a)What is meant by a loss leader?[2]
  2. (b)Identify two overhead costs that you think Leo's garage would have to pay.[2]
  3. (c)The Government in country A has raised interest rates. Explain the impact that this increase might have on the profits of Leo's garage.[4]
  4. (d)Identify and explain three ways in which Leo could promote his business.[6]
  5. (e)Although Leo's business is profitable it has a cash flow problem. Recommend two methods that Leo could use to help solve the problem. Justify your recommendations.[6]

Write your answer and get it marked

On Oracle Prep you can write or photograph your own answer and have it marked by AI against this mark scheme, with feedback on what you missed.

Sign up free →

About this question

Topic
Marketing, O-Level Business Studies (syllabus 7115). Structured question, 20 marks.
Source
O-Level Business Studies, Oct/Nov 2010 Paper 1 Variant 1, question 1.

Questions and mark schemes are from past examination papers and remain the copyright of the exam board. How Oracle Prep builds its content

Related Business Studies questions

© 2026 Oracle Prep