Leo owns a garage in the centre of a town located in country A. The garage has a lot of stock of cars for sale. It also sells petrol and has a shop selling a wide range of food. 'Petrol is a loss-leader for my garage' said Leo. 'Most of my profit comes from selling cars and I am looking for ways to increase the profits of the rest of my business.'
- (a)What is meant by a loss leader?[2]
- (b)Identify two overhead costs that you think Leo's garage would have to pay.[2]
- (c)The Government in country A has raised interest rates. Explain the impact that this increase might have on the profits of Leo's garage.[4]
- (d)Identify and explain three ways in which Leo could promote his business.[6]
- (e)Although Leo's business is profitable it has a cash flow problem. Recommend two methods that Leo could use to help solve the problem. Justify your recommendations.[6]
Write your answer and get it marked
On Oracle Prep you can write or photograph your own answer and have it marked by AI against this mark scheme, with feedback on what you missed.
Sign up free →