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O-LevelBusiness StudiesUnderstanding business activity7115/11 · Oct/Nov 2009 · Q420 Marks

Isaiah had been to college to study business. His tutors told him that added value was important if a business was to be successful and profitable. Table 2 shows a task given to Isaiah by his tutors. Table 2: The concept of added value Type of Business | Raw Material Process of Added Value End Product or Service Petrol Supplier Oil Oil Refining Petrol Restaurant Meal Isaiah is about to set up a business manufacturing fashionable sports clothes.

  1. (a)Complete Table 2 above by filling in the two gaps for the restaurant business.[2]
  2. (b)What is meant by 'added value'?[2]
  3. (c)Identify and explain the importance of two factors that Isaiah should consider in deciding on the location of his business.[4]
  4. (d)Identify and explain three methods that Isaiah could use in marketing his new business to potential customers.[6]
  5. (e)Do you think that if Isaiah adds value then his business will be successful and profitable? Justify your answer.[6]

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About this question

Topic
Understanding business activity, O-Level Business Studies (syllabus 7115). Structured question, 20 marks.
Source
O-Level Business Studies, Oct/Nov 2009 Paper 1 Variant 1, question 4.

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