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A-LevelEnglish LanguageReading: text analysis and comparison9093/12 · Oct/Nov 2021 · Q125 Marks

Read the following text, which is a review of a new watch, from the New Atlas science and technology website. This very tidy-looking semi-smartwatch is designed to roll the functionality of a fitness tracker in with a stylish analog dress watch you can wear anywhere. It's a great concept - let's see how this Singaporean company has executed it! First things first: the chief purpose of a watch these days is to look good, and I think Oaxis has done a terrific job with this minimalist design. In the few days I've been wearing it around I've had more than a few compliments, it's a nicely neutral design that works with a suit or casual wear. It is by a factor of 10 the nicest looking watch I've ever worn. Having said that, maybe it's a bit thick, and as soon as you hit the side button (and it is just a button, don't go trying to adjust the time with it) and the tiny 0.42-inch OLED¹ screen comes on, it does get a touch of the old digital calculator about it; the rectangular screen sits inside a circular window looking a bit awkward. It ships with a small wireless charging dock that fully tops up the watch in an hour and a half, which will last you around 30 days of wear – a refreshing change from most smartwatches. It syncs to my Google Pixel 3 XL Android phone quickly and easily, with no fuss, and the Oaxis Timepiece app lets you quickly synchronize the time with whatever your phone's saying. Here too, you can decide how 'smart' you want the Oaxis to be. Do you want it to vibrate and tell you who's calling? Read you text messages and emails? Calendar reminders? Social media alerts? After a couple of days running all of these, I ended up deciding the answer was: no. The tiny screen on this thing means that sometimes single words can't completely fit on a page. Scrolling through to read anything of substance is a pain. I'm out. The app itself isn't particularly impressive, it's basic at best. The back button doesn't work, which is odd, and there's no obvious way to force a data sync. On to the fitness tracking side of things, then. The Oaxis carries a built-in pedometer, which works well if you're into that sort of thing. It does rudimentary sleep analysis if you leave it on overnight, which is nice. And it gives you estimated calories and distance walked, which are fine, but to this point, it's only replicating things your phone can do anyway. The big ticket item here is the heart rate monitor – a handy thing to have if you want to keep track of your cardio progression during exercise and at rest. Now, perhaps my expectations here were out of line, but to me, a heart rate tracker should constantly keep an eye on your heart rate, take measurements every few seconds, display a rolling readout if you put it in the right display mode, and output a nice graph that you can check out at the end of the day. The Oaxis, at least in its current form, does not do this. It takes measurements – but only when you directly request them. So if I want to know what my heart rate is doing when I'm cycling, I need to take a hand off the bars, beep my way through to the heart rate screen (which is hard to do, because the OLED screen doesn't show up very brightly in the sun), hold the button down for 3 seconds, wait about 10 or 15 seconds for it to take a reading, and then squint at the screen for a reading. These individual readings are synchronized with the Timepiece app, where they're presented to you in the form of daily tables: here's the time you asked for a reading, and here's the reading. Honestly, I don't find this useful at all during exercise. As a way of tracking your resting heart rate, I guess it's fine. The Oaxis is selling at US89 for the 38mm model, and US99 for the 41 mm, which is the size we're reviewing. It comes in black, silver or gold, with black or white faces, and a variety of straps. At those kinds of prices, even though the Timepiece isn't what we were hoping for in a heart rate monitor, it's still a nice watch at a good price with the potential to improve significantly in software upgrades. Notes: ¹OLED: a type of light

  1. (a)You work in the advertising department at Oaxis. Write the text of an advertisement for the new Oaxis semi-smartwatch, which will be published in a magazine for young people. Use 150–200 words.[10]
  2. (b)Compare your advertisement with the review, analysing form, structure and language.[15]

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2021). The mark or mark type is shown in brackets.

  1. [10] form, audience, purpose, style, conventions, language and structure will be appropriately adapted to suit task
  2. [10] content may include personal opinion, anecdote, argument, as well as other relevant ideas
  3. [10] tone will be used to have an impact on the reader and to create an effect.
  4. [15] Form: the typical text conventions used in the original review and the candidate's own advertisement
  5. [15] Form: the ways in which the different purposes affect the content and style of the two texts
  6. [15] Form: the ways in which the review and article appeal to their respective intended audiences
  7. [15] Form: any other relevant aspect of the text's form.
  8. [15] Structure: paragraph structure/length/sequence
  9. [15] Structure: shifts from positive aspects to negative and back
  10. [15] Structure: key features of the watch considered in turn
  11. [15] Structure: the use of a six-clause sentence in the 11th paragraph mirrors the writer's frustration at the effort required to take a reading
  12. [15] Structure: discourse markers/other cohesive devices
  13. [15] Structure: any other relevant structural feature in the text.
  14. [15] Language: informal register and conversational style
  15. [15] Language: colloquial words/phrases
  16. [15] Language: jargon/tech related lexis
  17. [15] Language: evaluative words/phrases
  18. [15] Language: use of humour/mild sarcasm
  19. [15] Language: parenthetical expressions and use of parenthesis
  20. [15] Language: rhetorical questions
  21. [15] Language: 1st and 2nd person pronouns
  22. [15] Language: connotations of individual words and their effect on the reader
  23. [15] Language: adjectives and expanded noun phrases
  24. [15] Language: sentence variety/type/function
  25. [15] Language: any other relevant language feature in the text.

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About this question

Topic
Reading: text analysis and comparison, A-Level English Language (syllabus 9093). Structured question, 25 marks.
Source
A-Level English Language, Oct/Nov 2021 Paper 1 Variant 2, question 1.

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