O-LevelEnglish LanguageReading for Ideas1123/22 · May/June 2019 · Q122 Marks

Read Passage 1, Online and in-store shopping, in the Insert and answer all the questions below.

(a)Notes Identify and write down the advantages of online shopping, and the advantages of in-store shopping, as outlined in the passage. USE MATERIAL FROM PARAGRAPH 2 TO PARAGRAPH 7. At this stage, you do not need to use your own words. Use note form. To help you get started, the first point in each section of notes is done for you. You may find it helpful to use bullet points when listing the content points. You will be awarded up to 12 marks for content points. Content Points Advantages of online shopping • online purchases are delivered directly to your door Advantages of in-store shopping • in-store shopping is relaxing / reduces stress / provides 'retail therapy'[12]
(b)Summary Now use your notes from 1(a) to write a summary of the advantages of online shopping, and the advantages of in-store shopping, as outlined in the passage. Use your own words as far as possible. You will be awarded marks for producing a piece of writing which is relevant, well organised and easy to follow. Your summary must be in continuous writing (not note form). You are advised to write between 150 and 180 words, including the 10 words given below. Begin your summary as follows: An advantage of online shopping is direct delivery of purchases[10]

Mark scheme

Marking points from the official mark scheme (May/June 2019). The mark or mark type is shown in brackets.

[1] Given point: online purchases are delivered directly to your door
[1] (Goods / they / it are / is often) cheaper / cheapest (than those bought in-store)
[1] (Shoppers / people / you / they / we make further savings as they) don't have to pay to travel // (shoppers, etc.) don't have to pay for fuel // (shoppers, etc.) don't have to pay for (public) transport // (shoppers, etc.) don't have to pay for the coffee / lunch they (might) have in the shopping centre
[1] (Shoppers, etc.) are not at the mercy of the elements / weather // (shoppers, etc.) don't suffer from adverse weather conditions // (shoppers, etc.) don't get caught in the rain or burned by the sun
[1] (Shopping is much) quicker / less time consuming (than conventional shopping)
[1] Time is free(d) (up for people) to do (more) interesting / other things // saves time to do (more) interesting / other things
[1] (Shoppers, etc.) know immediately / instantly / at once if the / a (desired) article is (un)available / out of / stock / in stock // (shoppers, etc.) can quickly make alternative arrangements if the / a (desired) article is not available / out of stock
[1] (The internet / online shopping is) always open / available (for business) // (the internet / online shopping is) open / available 24/7 (for business) // (shopping) can be done at any time // (the internet / online shopping) is not restricted to particular / opening hours
[1] Given point: in-store shopping is relaxing / reduces stress / provides 'retail therapy'
[1] (Shoppers, etc. like to) catch up with / meet / have coffee with friends (at the shops) // (in-store shopping has a) social (dimension) // socialising // sociable
[1] More reductions / more discounts (are available in shops)
[1] A shopping mall is / shops under one roof are (much more) interactive (than sitting silently in front of a computer screen placing an order)
[1] (in-store shopping allows us to) judge / assess items (for sale) at close quarters / closely // goods can be tried and tested // we can try (out) items
[1] Goods (purchased in-store) are instantly / immediately available // goods (purchased in-store) can be taken away instantly / immediately // (consumers / shoppers, etc.) don't have to stay at home waiting / don't have to wait for deliveries // don't have to rely on delivery companies // delivery companies might let shoppers, etc. down
[1] Shops / retailers add character / (local) colour to towns / local areas // shops / retailers attract visitors / tourists to towns / local areas (who in turn generate income)
[1] (shopping / shoppers provide(s)) employment for local people
[10] (Band 5: 9-10 marks) Excellent understanding of the task demonstrated in an impressive response: All content included is relevant, with no unnecessary details / repetitions; Fluent and coherent presentation of the points, including possible synthesising where appropriate, and a wide range of appropriate stylish linking devices.
[10] (Band 4: 7-8 marks) Good understanding of the task demonstrated in a skillful response: Almost all content included is relevant, with only occasional unnecessary details / repetitions; Generally fluent and coherent presentation of the points, with appropriate linking devices.
[10] (Band 3: 5-6 marks) Acceptable understanding of the task demonstrated in a competent response: Some of the content included is relevant, with unnecessary details / additions; Satisfactory presentation of the points with limited fluency and coherence and occasional misuse of linking devices.
[10] (Band 2: 3-4 marks) Insecure understanding of the task demonstrated in a rather faltering response: Content included is of limited relevance, with frequent unnecessary details / repetitions; Presentation of the points breaks down, with little coherence and lacking linking devices.
[10] (Band 1: 1-2 marks) Very little understanding of the task demonstrated in an incoherent response: Content included is of little relevance, with noticeably unnecessary details / repetitions; Little attempt to present the points with no concept of linking devices.
[10] (Band 0: 0 marks) No understanding of the task demonstrated in: A totally irrelevant response; Insufficient material to reward.