The diagram shows a firm's cost and revenue curves. [Figure 8.1] The firm changes its objective from profit maximisation to sales revenue maximisation. Which groups are likely to be winners and losers as a result of this change?
- The diagram shows a firm's cost and revenue curves. [Figure 8.1] The firm changes its objective from profit maximisation to sales revenue maximisation. Which groups are likely to be winners and losers as a result of this change? winners losers A customers shareholders B managers customers C workers managers D shareholders workers[1]
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Mark scheme
Marking points from the official mark scheme (May/June 2017). The mark or mark type is shown in brackets.
- [1] A
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