A-LevelEconomicsDemand and SupplyMay/June 2022Paper 1 Q81 Mark

A firm has a successful advertising campaign for a good. Which combination shows the impact on demand or supply and the associated reason?

Q: What topic does this question test?

This question tests Demand and Supply in A-Level Economics (syllabus code 9708). It is worth 1 mark.

Aleftward shift in the good's demand curve, as increased advertising cost raises the price of the product and reduces its demand

Brightward shift in the good's supply curve, as the advertising cost of the firm increases

Crightward shift in the good's demand curve, as successful advertising increases demand

Dleftward shift in the good's supply curve, as successful advertising enables firms to sell more

✓ Correct Answer

The correct answer is C: rightward shift in the good's demand curve, as successful advertising increases demand

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This A-Level Economics Question

Topic

This multiple-choice question tests Demand and Supply in A-Level Economics (syllabus code 9708). It is worth 1 mark.

Source

This question appeared in the Cambridge A-Level Economics May/June 2022 examination, Paper 1 Variant 2.

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