A-LevelEconomicsThe price system and the microeconomy9708/31 · May/June 2020 · Q91 Mark

An electronics firm, which began as a semiconductor firm making simple memory chips, has used continuous research and investment to emerge as an industry leader. In addition, it has applied its research in semiconductors to enter other markets including televisions and mobile phones.

(a)What has taken place? A external growth and diversification B external growth and sales revenue maximisation C internal growth and diversification D internal growth and sales revenue maximisation[1]

Mark scheme

Marking points from the official mark scheme (May/June 2020). The mark or mark type is shown in brackets.

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Topic: The price system and the microeconomy, A-Level Economics (syllabus 9708). Structured question, 1 mark.
Source: A-Level Economics, May/June 2020 Paper 3 Variant 1, question 9.

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