O-LevelCommerceAdvertising7100/12 · Oct/Nov 2013 · Q181 Mark

This advertisement aims to attract franchisees to buy a franchise from Roadmaster Ltd. [Advertisement for Roadmaster Ltd franchising] Which advertising medium should Roadmaster Ltd use for its advertisement?

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Alocal radio stations

Bmagazines for motor car enthusiasts

Cnational motor trade magazines

Dnational television channels

✓ Correct answer

C: national motor trade magazines

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2013 Paper 1 Variant 2, question 18.

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