O-LevelCommerceAdvertisingOct/Nov 2013Paper 1 Q181 Mark
This advertisement aims to attract franchisees to buy a franchise from Roadmaster Ltd. [Advertisement for Roadmaster Ltd franchising] Which advertising medium should Roadmaster Ltd use for its advertisement?
Alocal radio stations
Bmagazines for motor car enthusiasts
Cnational motor trade magazines
Dnational television channels
✓ Correct Answer
The correct answer is C. This question tests the candidate's understanding of advertising within the Commercesyllabus. The examiner's mark scheme requires...
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
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