O-LevelCommerceAdvertising7100/11 · Oct/Nov 2011 · Q191 Mark

Amos Patel wishes to use the Internet to promote his business. He has arranged to place a pop-up advertisement on the website of a well-known company. What advantage is gained by Amos when using this type of Internet advertising?

Aendorsement by the well-known company

Bmailing list of many potential customers

Cprofessional design of the advertisement

Dregular and frequent worldwide publicity

✓ Correct answer

D: regular and frequent worldwide publicity

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2011 Paper 1 Variant 1, question 19.

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