O-LevelCommerceAdvertisingMay/June 2024Paper 1 Q181 Mark
What is an advantage to a new restaurant of using a local newspaper to advertise?
ALocal newspapers can provide detailed information.
BLocal newspapers have a long life span.
CLocal newspapers offer good-quality reproduction.
DLocal newspapers target a nationwide audience.
✓ Correct Answer
The correct answer is A. This question tests the candidate's understanding of advertising within the Commercesyllabus. The examiner's mark scheme requires...
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
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