O-LevelCommerceRetail trade7100/12 · May/June 2017 · Q61 Mark

How have retailers responded to recent changes in customer requirements and expectations?

Aby decreasing the use of computers and technology

Bby having shorter sell-by dates for goods

Cby providing better quality own brands

Dby reducing the provision of after-sales service

✓ Correct answer

C: by providing better quality own brands

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Topic: Retail trade, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2017 Paper 1 Variant 2, question 6.

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