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O-LevelCommerceProduction7100/22 · May/June 2015 · Q120 Marks

Pashbury is a small inland town. It has a range of shops, a fast food restaurant, a small industrial area with factories and warehousing, a bank which opens twice a week, a post office, and a bus service to neighbouring towns but no railway.

  1. (a)Mr Patel, who lives in Pashbury, has commented that the town is not concerned with commerce. Do you think that he is correct in saying this? Give reasons for your answer.[6]
  2. (b)(i)Giving one example, explain what is meant by production.[3]
  3. (b)(ii)Name one type of warehouse likely to be found in Pashbury.[1]
  4. (c)(i)What is meant by a franchise?[2]
  5. (c)(ii)Explain two likely advantages to the owner of the fast food restaurant of being a franchise.[4]
  6. (c)(iii)Why are commercial documents used when supplies are required?[4]

Mark scheme

Marking points from the official mark scheme (May/June 2015). The mark or mark type is shown in brackets.

  1. Level 2 (4-6 marks) Has discussed whether or not Pashbury is concerned with Commerce and has given a reasoned opinion.
  2. Commerce may be defined as trade and aids to trade. As regards trade, Pashbury has a range of shops, so it must be involved in the retail trade. There is warehousing in the industrial area and this implies that there might be a wholesaler there, again part of trade. The warehousing, however, might be purely a storage facility for a manufacturer but wholesaling functions such as breaking bulk and packaging will be performed there. There is no indication that Pashbury is involved in any kind of foreign trade.
  3. As regards aids to trade or commercial services, Pashbury has a bank so financial services are offered to residents. It has a post office so some communication services are offered. There will be roads because there is a bus service but no railway. Some transport services operate in the town but not a full range. The shops are likely to advertise, probably locally and storage is provided in the warehousing. Businesses and many private householders are likely to be insured so the residents are making use of insurance services.
  4. It can, therefore, be shown that Pashbury is concerned with Commerce. Some commercial services such as banking services are definitely there. People living there make use of trade and other commercial services.
  5. Level 1 (1-3 marks) Has commented on Pashbury in relation to Commerce with/without an opinion.
  6. Commerce consists of trade and aids to trade. Pashbury has some trade. It has a range of shops. Pashbury has a bank and a post office and roads for a bus service. It has commercial services such as finance and transport. It is concerned with Commerce.
  7. A straight list is usually Level 1
  8. A one-sided argument can be Level 2 but only 4
  9. [3] (b)(i) Any two points × 1 mark each and 1 mark for an example
  10. the creation of utility
  11. the provision of goods and/or services
  12. to satisfy needs and wants
  13. such as primary production, secondary production, tertiary production
  14. raw materials into finished goods
  15. examples such as cotton goods manufacturer or car industry
  16. any other relevant point
  17. [1] (b)(ii) Any example of a warehouse × 1 mark – general, cash and carry, cold storage, regional distribution centre, wholesaler's warehouse, manufacturer's warehouse, food warehouse description of warehouse.
  18. N.B. 0 marks for bonded warehouse
  19. [2] (c)(i) Any two points × 1 mark each and 2 marks for a well-developed point
  20. an agreement made between a well-known company (franchisor) and individuals (franchisee) to sell a product or service in a particular area
  21. [4] (c)(ii) Any two advantages explained × 2 marks each
  22. provides access to a ready-made market with a well-known product/service
  23. assistance from the parent company especially at the start of the franchise
  24. reduces risk of failure as the parent company will not wish to franchise to fail
  25. some of the initial costs are paid for by the parent company e.g. advertising
  26. supplies provided by the parent company so the franchisee does not have to look for suppliers
  27. assistance such as set up costs of a site/training offered by franchisor
  28. advice and support in operating the franchise
  29. may be easier to obtain finance from a bank than being a sole trader
  30. less need for advertising as parent well known and may provide corporate advertising
  31. any other relevant point
  32. N.B. If the restaurant is a franchisor then zero
  33. [4] (c)(iii) Any two reasons explained × 2 marks or 4 points × 1 mark each
  34. to provide a record of the transactions between a buyer and seller e.g. statement
  35. to enable trade to be conducted on credit so that payment is made monthly
  36. to enquire about goods and terms of trade from many suppliers
  37. to compare prices and terms using quotations from several suppliers
  38. to check transactions so that mistakes can be avoided
  39. for accounting purposes – to calculate sales/profit
  40. to provide proof of ownership – invoices
  41. to provide proof of payment e.g. receipt
  42. to calculate tax - sales documents
  43. catalogue or pricelist
  44. any other relevant reason
  45. N.B. a candidate may name a document and describe its purpose - please allow this

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About this question

Topic
Production, O-Level Commerce (syllabus 7100). Structured question, 20 marks.
Source
O-Level Commerce, May/June 2015 Paper 2 Variant 2, question 1.

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