Pashbury is a small inland town. It has a range of shops, a fast food restaurant, a small industrial area with factories and warehousing, a bank which opens twice a week, a post office, and a bus service to neighbouring towns but no railway.
- (a)Mr Patel, who lives in Pashbury, has commented that the town is not concerned with commerce. Do you think that he is correct in saying this? Give reasons for your answer.[6]
- (b)(i)Giving one example, explain what is meant by production.[3]
- (b)(ii)Name one type of warehouse likely to be found in Pashbury.[1]
- (c)(i)What is meant by a franchise?[2]
- (c)(ii)Explain two likely advantages to the owner of the fast food restaurant of being a franchise.[4]
- (c)(iii)Why are commercial documents used when supplies are required?[4]
Mark scheme
Marking points from the official mark scheme (May/June 2015). The mark or mark type is shown in brackets.
- Level 2 (4-6 marks) Has discussed whether or not Pashbury is concerned with Commerce and has given a reasoned opinion.
- Commerce may be defined as trade and aids to trade. As regards trade, Pashbury has a range of shops, so it must be involved in the retail trade. There is warehousing in the industrial area and this implies that there might be a wholesaler there, again part of trade. The warehousing, however, might be purely a storage facility for a manufacturer but wholesaling functions such as breaking bulk and packaging will be performed there. There is no indication that Pashbury is involved in any kind of foreign trade.
- As regards aids to trade or commercial services, Pashbury has a bank so financial services are offered to residents. It has a post office so some communication services are offered. There will be roads because there is a bus service but no railway. Some transport services operate in the town but not a full range. The shops are likely to advertise, probably locally and storage is provided in the warehousing. Businesses and many private householders are likely to be insured so the residents are making use of insurance services.
- It can, therefore, be shown that Pashbury is concerned with Commerce. Some commercial services such as banking services are definitely there. People living there make use of trade and other commercial services.
- Level 1 (1-3 marks) Has commented on Pashbury in relation to Commerce with/without an opinion.
- Commerce consists of trade and aids to trade. Pashbury has some trade. It has a range of shops. Pashbury has a bank and a post office and roads for a bus service. It has commercial services such as finance and transport. It is concerned with Commerce.
- A straight list is usually Level 1
- A one-sided argument can be Level 2 but only 4
- [3] (b)(i) Any two points × 1 mark each and 1 mark for an example
- the creation of utility
- the provision of goods and/or services
- to satisfy needs and wants
- such as primary production, secondary production, tertiary production
- raw materials into finished goods
- examples such as cotton goods manufacturer or car industry
- any other relevant point
- [1] (b)(ii) Any example of a warehouse × 1 mark – general, cash and carry, cold storage, regional distribution centre, wholesaler's warehouse, manufacturer's warehouse, food warehouse description of warehouse.
- N.B. 0 marks for bonded warehouse
- [2] (c)(i) Any two points × 1 mark each and 2 marks for a well-developed point
- an agreement made between a well-known company (franchisor) and individuals (franchisee) to sell a product or service in a particular area
- [4] (c)(ii) Any two advantages explained × 2 marks each
- provides access to a ready-made market with a well-known product/service
- assistance from the parent company especially at the start of the franchise
- reduces risk of failure as the parent company will not wish to franchise to fail
- some of the initial costs are paid for by the parent company e.g. advertising
- supplies provided by the parent company so the franchisee does not have to look for suppliers
- assistance such as set up costs of a site/training offered by franchisor
- advice and support in operating the franchise
- may be easier to obtain finance from a bank than being a sole trader
- less need for advertising as parent well known and may provide corporate advertising
- any other relevant point
- N.B. If the restaurant is a franchisor then zero
- [4] (c)(iii) Any two reasons explained × 2 marks or 4 points × 1 mark each
- to provide a record of the transactions between a buyer and seller e.g. statement
- to enable trade to be conducted on credit so that payment is made monthly
- to enquire about goods and terms of trade from many suppliers
- to compare prices and terms using quotations from several suppliers
- to check transactions so that mistakes can be avoided
- for accounting purposes – to calculate sales/profit
- to provide proof of ownership – invoices
- to provide proof of payment e.g. receipt
- to calculate tax - sales documents
- catalogue or pricelist
- any other relevant reason
- N.B. a candidate may name a document and describe its purpose - please allow this
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