O-LevelCommerceAdvertisingMay/June 2014Paper 1 Q201 Mark

The diagram shows an advertisement. [Figure 20.1 - Advertisement for Government Health Department: "KEEP HEALTHY BY EATING FRUIT DAILY" with images of fruit and text "These contain vitamins, minerals and are low in calories."] Which type of advertising is shown in the advertisement?

Q: What is the correct answer to this O-Level Commerce question?

The correct answer is C: informative.

Q: What topic does this question test?

This question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Acollective

Bcompetitive

Cinformative

Dpersuasive

✓ Correct Answer

The correct answer is C: informative

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce May/June 2014 examination, Paper 1 Variant 2.

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