O-LevelCommerceAdvertising7100/12 · May/June 2014 · Q201 Mark

The diagram shows an advertisement. [Figure 20.1 - Advertisement for Government Health Department: "KEEP HEALTHY BY EATING FRUIT DAILY" with images of fruit and text "These contain vitamins, minerals and are low in calories."] Which type of advertising is shown in the advertisement?

This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.

Acollective

Bcompetitive

Cinformative

Dpersuasive

✓ Correct answer

C: informative

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2014 Paper 1 Variant 2, question 20.

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