An exporter is based in London and sells mostly to South East Asia.
- (a)Why would the exporter send many of his goods by air?[4]
- (b)(i)Explain why payments from importers might be made by electronic transfer.[2]
- (b)(ii)Why would the use of a credit card be important for this exporter when travelling to South East Asia?[3]
- (c)State two ways in which customs authorities in South East Asia might affect the exporter's business.[2]
- (d)In what circumstances might the exporter contact his agent in Singapore by telephone rather than by email?[3]
- (e)To what extent is distance a problem when trading between London and South East Asia? Give reasons for your opinion.[6]
Mark scheme
Marking points from the official mark scheme (May/June 2013). The mark or mark type is shown in brackets.
- [4] (a) Any four points × 1 mark each or two well explained points × 2 marks each –
- speed is required + example, fast = 1 mark
- goods are urgently required or have a short shelf life
- goods are valuable enough to bear the cost of air freight
- goods are perishable + example
- goods are small and fragile and need careful handling
- goods are required in an emergency such as a natural disaster
- great distance
- any other relevant point
- [2] (b) (i) Any two points × 1 mark each –
- secure method
- fast means of payment/immediate payment
- making use of computer technology
- exchange rates are easily calculated
- easy to use as undertaken by the bank
- reliable
- suitable for transferring money between countries
- any other relevant point
- [3] (b) (ii) Any three points × 1 mark each –
- acceptable in most places/most countries
- saves carrying cash
- can postpone payment
- more secure than carrying cash
- may obtain a more favourable rate of exchange than for other means of payment
- can use it to obtain foreign currency
- make payment or example
- any other relevant point
- [2] (c) Any two ways × 1 mark each –
- charge him import duty on goods sent to South-East Asia
- enforce quotas limiting the amount of goods allowed into a country
- inspect the goods for illegal goods such as drugs
- inspect any containerised goods he is sending
- delay the importation of goods into countries
- supervise bonded warehouses
- embargoes
- any other relevant point
- [3] (d) Any three circumstances × 1 mark each and up to 2 marks for a well explained point.
- when there is a problem about the goods
- when he wants to hold a discussion
- when he wants to make emergency changes to an order
- when he wants to make a quick decision
- when he wants to make personal contact
- when the email is not functioning/no email
- when he wants the agent to take urgent action
- any other relevant circumstance
- [6] (e) Level 2 (4-6 marks) Has shown to what extent distance is a problem when trading between London and South-East Asia and has given a reasoned opinion. There is considerable distance between London and South-East Asia. This may present several problems. Goods will need to be transported either by air or by ship. Goods may be containerised to protect them against theft or damage. Goods will need to be well packaged and insurance costs are likely to be greater because of the distance involved. Although communication has greatly improved, it is possible that there may be communication problems because of different time zones or because of communication breakdown. A particular type of transport may not be available immediately. Goods will need to be stored and this adds to costs. If they are containerised, the container acts as the storage. Distance is, therefore, likely to be a problem when trading between London and South-East Asia and is likely to add to the costs of trading. Level 1 (1-3 marks) Has commented on distance in relation to trading between London and South-East Asia. The distance between London and South-East Asia is great. More transport will be needed. The goods will need to be insured. Storage will be required. Distance will add to costs.
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