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O-LevelCommerceAdvertising7100/12 · May/June 2013 · Q221 Mark

This picture shows an advertisement for football boots. [Figure 22.1] Which method of appeal is shown in this advertisement?

This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.

Afeminine appeal
Bhero worship
Clove of a bargain
Dsocial acceptance

✓ Correct answer

B: hero worship

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, May/June 2013 Paper 1 Variant 2, question 22.

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