O-LevelCommerceCommunicationsOct/Nov 2024Paper 1 Q211 Mark

What could be a disadvantage to a logistics company of using social media to communicate with its business customers?

Q: What topic does this question test?

This question tests Communications in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

AIt can be used with other forms of communication.

BIt can combine information, videos and reviews.

CIt allows customers to give poor reviews about the business.

DMany potential customers will be made aware of the business.

✓ Correct Answer

The correct answer is C: It allows customers to give poor reviews about the business.

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Communications in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce Oct/Nov 2024 examination, Paper 1 Variant 1.

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