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O-LevelCommerceRetail trade7100/11 · Oct/Nov 2024 · Q181 Mark

Why do retailers use loss leaders?

Ato attract customers into shops
Bto clear unused stock quickly
Cto reward customers with free gifts
Dto provide information on brands

✓ Correct answer

A: to attract customers into shops

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About this question

Topic
Retail trade, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, Oct/Nov 2024 Paper 1 Variant 1, question 18.

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