O-LevelCommerceAdvertising7100/12 · Oct/Nov 2022 · Q201 Mark

Actors in a television series use a brand of sports equipment. What is this known as?

Aproduct display

Bproduct liability

Cproduct placement

Dproduct promotion

✓ Correct answer

C: product placement

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2022 Paper 1 Variant 2, question 20.

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