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O-LevelCommerceAdvertising7100/12 · Oct/Nov 2021 · Q211 Mark

An international perfume business pays a famous pop singer to advertise its latest fragrance. Which method of appeal is being used?

Ahealth

Bhero worship

Chumour

Dhygiene

✓ Correct answer

B: hero worship

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About this question

Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2021 Paper 1 Variant 2, question 21.

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