O-LevelCommerceAdvertising7100/12 · Oct/Nov 2021 · Q201 Mark

Why would a tractor manufacturer advertise in a trade journal?

Acaptive audience

Bcheap advertising space

Cnational coverage

Dtargeted market

✓ Correct answer

D: targeted market

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2021 Paper 1 Variant 2, question 20.

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