O-LevelCommerceRetail trade7100/12 · Oct/Nov 2021 · Q51 Mark

The diagram shows four channels of distribution. Which channel is direct selling? [Figure 5.1]

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AManufacturer direct to consumers

BManufacturer → Manufacturer's warehouse → Manufacturer's shops → Consumers

CManufacturer → Wholesalers → Retailers → Consumers

DManufacturer → Retailers → Consumers

✓ Correct answer

A: Manufacturer direct to consumers

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Topic: Retail trade, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2021 Paper 1 Variant 2, question 5.

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