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O-LevelCommerceAdvertising7100/11 · Oct/Nov 2020 · Q191 Mark

A supermarket is opening a new store in a town centre. Which sales promotion technique will attract the most customers?

Aafter-sales service
Blate night opening
Closs leaders
Dpoint-of-sale displays

✓ Correct answer

C: loss leaders

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, Oct/Nov 2020 Paper 1 Variant 1, question 19.

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