ZZ plc owns two hotels in the same city centre. The directors of ZZ plc located both hotels in the city centre as they think location is the most important factor for the success of their business. ZZ plc is concerned about the most recent information on its sales revenue, gross profit and profit for the year (net profit). Some comparisons to the previous year are shown in Fig. 3.1. SALES REVENUE down 13% GROSS PROFIT down 9% NET PROFIT down 11% [Figure 3.1]
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
🎯 Mark Scheme Breakdown
Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.
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