O-LevelCommerceBusiness enterpriseOct/Nov 2019Paper 1 Q51 Mark
Mr Shah owns a small independent bookshop. A branch of a national chain of bookshops has opened nearby. Which response to this competition is likely to be most successful in the long-term?
Adevelop specialised services such as finding rare books
Bfinance an advertising campaign on national television
Cmatch his competitor's discounted prices
Drearrange his window displays and shelves
✓ Correct Answer
The correct answer is A. This question tests the candidate's understanding of business enterprise within the Commercesyllabus. The examiner's mark scheme requires...
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
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