O-LevelCommerceBusiness enterprise7100/11 · Oct/Nov 2019 · Q51 Mark

Mr Shah owns a small independent bookshop. A branch of a national chain of bookshops has opened nearby. Which response to this competition is likely to be most successful in the long-term?

Adevelop specialised services such as finding rare books

Bfinance an advertising campaign on national television

Cmatch his competitor's discounted prices

Drearrange his window displays and shelves

✓ Correct answer

A: develop specialised services such as finding rare books

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Topic: Business enterprise, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2019 Paper 1 Variant 1, question 5.

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