O-LevelCommerceAdvertising7100/12 · Oct/Nov 2018 · Q381 Mark

The diagram shows a QR (Quick Response) code. [Figure 38.1] What is the main purpose of this code?

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Ato collect data so that supermarkets can re-order goods quickly

Bto enable consumers to gain easy access to a brand's website to obtain information

Cto provide a guarantee that the seller will cover parts and repairs for a set period of time

Dto show that the product has been tested and meets a certain standard

✓ Correct answer

B: to enable consumers to gain easy access to a brand's website to obtain information

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2018 Paper 1 Variant 2, question 38.

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