O-LevelCommerceAdvertising7100/12 · May/June 2012 · Q231 Mark

These headlines appeared in newspaper advertisements. [Diagram: Headlines 'Free entry to our competition', 'Grand Winter Sale', '10% off while stocks last'] These headlines are examples of

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Acompetitive advertising.

Bdisplay advertising.

Cmethods of appeal.

Dsales promotion.

✓ Correct answer

D: sales promotion.

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2012 Paper 1 Variant 2, question 23.

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