O-LevelCommerceAdvertising7100/11 · Oct/Nov 2018 · Q181 Mark

A manufacturer pays for products to be included in a television programme and a movie. What is this known as?

Aproduct advertising

Bproduct franchising

Cproduct placement

Dproduct promotion

✓ Correct answer

C: product placement

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2018 Paper 1 Variant 1, question 18.

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