A-LevelBusiness StudiesMarketingMay/June 2025Paper 3 Q416 Marks
(a) (i) Using the data in Table 1.2, calculate the average seasonal variation for Quarter 4. (ii) Jon has calculated the trend for 2025 Quarter 4 as $21.41 million. Using your answer to (a)(i), calculate forecast sales for 2025 Quarter 4. (b) Evaluate whether time series analysis is sufficient to allow WS to make decisions to achieve its marketing objective.
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