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A-LevelBusiness StudiesFinance and accounting9609/23 · May/June 2021 · Q230 Marks

Belted Up (BU) Belted Up (BU) is a manufacturer of hand-made leather belts for clothing. The business makes a range of sizes and colours of belts using batch production. Table 2.1 shows some details of BU's best-selling belt, the Classic. The price of each Classic belt is $11. Table 2.1: Details of BU's Classic belt Size Colour Number of belts sold in 2020 (000) Small Brown 10 Medium Brown 60 Large Brown 40 Small Black 15 Medium Black 80 Large Black 60 BU has an objective of internal growth. The directors of BU have decided to manufacture a new belt that can be reversed, so that it is black on one side and brown on the other. This could affect the amount of inventory held by BU and its liquidity. The directors have proposed process innovation so that the new belt can be produced by machine. The factory manager has been promoted within the business and a new factory manager is needed. An extract from the job advertisement for this vacant position is in Fig. 2.1. Job title: Factory manager We are looking for a factory manager to drive the process innovation needed to develop the production of belts. The factory manager will manage all of the 70 production workers and 8 supervisors in the factory. The manager will also meet regularly with the worker representatives. The factory manager will also manage the inventory and be responsible for the warehouse operations. Fig. 2.1: Extract from the job advertisement for the new factory manager

  1. (a)(i)Define the term 'liquidity' (line 15).[2]
  2. (a)(ii)Explain the term 'internal growth' (line 13).[3]
  3. (b)(i)Refer to Table 2.1 and any other relevant information. Calculate the total revenue from selling the Classic belt in 2020.[2]
  4. (b)(ii)Explain one advantage and one disadvantage to BU of selling a range of sizes and colours of the Classic belt.[4]
  5. (c)Analyse two disadvantages to BU of the proposed process innovation.[8]
  6. (d)Evaluate the usefulness of Mintzberg's roles of management for BU when recruiting a new factory manager.[11]

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Mark scheme

Marking points from the official mark scheme (May/June 2021). The mark or mark type is shown in brackets.

  1. [2] A correct definition
  2. [1] A partial, vague or unfocused definition
  3. [0] No creditable content
  4. The ability (cash) for a business to pay its short-term debts / the ease with which assets can be turned into cash (or are cash) to use immediately.
  5. A correct definition should include the following elements:
  6. • Assets that can be turned into cash
  7. • To use immediately if needed or to pay short-term debts
  8. ARA
  9. Award one mark for each point of explanation:
  10. Knowledge: C [1] Example or some other way of showing good understanding
  11. Knowledge: B [1] Understanding of the concept of internal
  12. Knowledge: A [1] Knowledge of growth
  13. When a business increases in size, by reinvesting money to increase output, for example using retained profit to buy new assets. Often referred to as organic or natural growth. Could come from developing new products, increasing efficiency, successful marketing, diversification, process change etc.
  14. ARA
  15. [2] Correct answer with or without correct working or $
  16. [1] Formula or correct calculation of the revenue for one belt
  17. [0] No creditable content
  18. Output = 265 000
  19. Price = $11
  20. Formula: Output x price = revenue (1)
  21. or
  22. 10 000 + 60 000 + 40 000 + 15 000 + 80 000 + 60 000 = 265 000 belts (1)
  23. 265 000 × $11 = $2915000 ($2.915m)
  24. Total revenue = $2.915m (2)
  25. 2915 (1) (without $ and million)
  26. [4] Explanation of one advantage and one disadvantage to BU of selling a range of sizes and colours for the classic belt.
  27. [3] Explanation of one advantage or one disadvantage to BU of selling a range of sizes and colours for the classic belt.
  28. [2] Identification of one advantage and one disadvantage of selling a range of products
  29. [1] Identification of one advantage or one disadvantage of selling a range of products
  30. [0] No creditable content
  31. Advantages may include:
  32. • To increase sales revenue – each size and colour has a relatively large number of sales
  33. • To suit/attract a larger number of market segments
  34. • To target a mass market
  35. Disadvantages may include:
  36. • High levels of inventory
  37. • Increased training for workers
  38. • Different levels of demand
  39. Context could include:
  40. • Reference to data in table 2.1
  41. • Batch production
  42. • Non-perishable product
  43. ARA
  44. [Level 2b, 4 marks] Shows understanding of two elements of process innovation in context
  45. [Level 2b, 4 marks] Good analysis of two disadvantages of process innovation in context
  46. [Level 2a, 3 marks] Shows understanding of one element of process innovation in context
  47. [Level 2a, 3 marks] Good analysis of one disadvantage of process innovation in context
  48. [Level 1b, 2 marks] Shows knowledge of two elements of process innovation
  49. [Level 1b, 2 marks] Limited analysis of two disadvantages of process innovation
  50. [Level 1a, 1 mark] Shows knowledge of one element of process innovation
  51. [Level 1a, 1 mark] Limited analysis of one disadvantage of process innovation
  52. [0] No creditable content
  53. Knowledge may include:
  54. • Putting a new approach into action
  55. • About adding value
  56. • Improving/developing existing goods, services or processes
  57. • Need to understand customer needs
  58. • Developing imaginative solutions
  59. • Can be expensive
  60. Analysis may include:
  61. • May require retraining of the 70 workers in the factory – additional costs for BU
  62. • Will require the purchase of machinery for mass production – does BU have the finance available?
  63. • May lose their reputation of being hand-made
  64. • Could lead to redundancy of the 70 factory workers
  65. • No guarantee that the new belt will be successful, so the investment in the new process may be wasted
  66. ARA
  67. [Level 7 marks] Justified evaluation based on argument in context
  68. [Level 6 marks] Developed evaluation based on argument in context
  69. [Level 5 marks] An evaluative statement based on argument in context
  70. [Level 3-4 marks] Shows understanding of Mintzberg's management roles in context
  71. [Level 3-4 marks] Argument based on the usefulness of Mintzberg's management roles in context
  72. [Level 1-2 marks] Shows knowledge of Mintzberg's management roles
  73. [Level 1-2 marks] Limited analysis of the use of Mintzberg's management roles
  74. [0] No creditable content
  75. Knowledge may include: Interpersonal roles
  76. • Figurehead
  77. • Leader
  78. • Liaison
  79. Informational roles
  80. • Monitor
  81. • Disseminator
  82. • Spokesperson
  83. Decisional roles
  84. • Entrepreneur
  85. • Disturbance Handler
  86. • Resource Allocator
  87. • Negotiator
  88. Application and Analysis may include Mintzberg's roles are useful because:
  89. • Figurehead - Factory manager must inspire the 70 workers and 8 supervisors
  90. • Leader - Factory manager must lead the 70 workers and 8 supervisors
  91. • Liaison – To meet regularly with the worker representatives
  92. • Monitor - New process for the mass-produced belts and the inventory in the warehouse
  93. • Disseminator – 70 workers and supervisors – need to get information to them quickly and efficiently, especially with the new process
  94. • Spokesperson – May need to represent the company to other stakeholders
  95. • Entrepreneur – may need to innovate the processes of production further
  96. • Disturbance Handler – New process may lead to conflict with the 70 workers, 8 supervisors and worker representatives.
  97. • Resource Allocator – Inventory management of the warehouse
  98. • Negotiator - May need to negotiate with customers (businesses) as well as the workforce
  99. Evaluation may include:
  100. • Manager has authority and status so interpersonal skills necessary to earn respect
  101. • Managers have to communicate to various stakeholders so important to have informational ability
  102. • Managers have to make decisions, adapt to situations, allocate resources
  103. • Managers ensure operations run efficiently
  104. BU can use this in recruitment, job description and interviews to ensure it employs someone who will have the correct impact on the business
  105. ARA

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About this question

Topic
Finance and accounting, A-Level Business Studies (syllabus 9609). Structured question, 30 marks.
Source
A-Level Business Studies, May/June 2021 Paper 2 Variant 3, question 2.

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