Belted Up (BU) Belted Up (BU) is a manufacturer of hand-made leather belts for clothing. The business makes a range of sizes and colours of belts using batch production. Table 2.1 shows some details of BU's best-selling belt, the Classic. The price of each Classic belt is $11. Table 2.1: Details of BU's Classic belt Size Colour Number of belts sold in 2020 (000) Small Brown 10 Medium Brown 60 Large Brown 40 Small Black 15 Medium Black 80 Large Black 60 BU has an objective of internal growth. The directors of BU have decided to manufacture a new belt that can be reversed, so that it is black on one side and brown on the other. This could affect the amount of inventory held by BU and its liquidity. The directors have proposed process innovation so that the new belt can be produced by machine. The factory manager has been promoted within the business and a new factory manager is needed. An extract from the job advertisement for this vacant position is in Fig. 2.1. Job title: Factory manager We are looking for a factory manager to drive the process innovation needed to develop the production of belts. The factory manager will manage all of the 70 production workers and 8 supervisors in the factory. The manager will also meet regularly with the worker representatives. The factory manager will also manage the inventory and be responsible for the warehouse operations. Fig. 2.1: Extract from the job advertisement for the new factory manager
- (a)(i)Define the term 'liquidity' (line 15).[2]
- (a)(ii)Explain the term 'internal growth' (line 13).[3]
- (b)(i)Refer to Table 2.1 and any other relevant information. Calculate the total revenue from selling the Classic belt in 2020.[2]
- (b)(ii)Explain one advantage and one disadvantage to BU of selling a range of sizes and colours of the Classic belt.[4]
- (c)Analyse two disadvantages to BU of the proposed process innovation.[8]
- (d)Evaluate the usefulness of Mintzberg's roles of management for BU when recruiting a new factory manager.[11]
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Mark scheme
Marking points from the official mark scheme (May/June 2021). The mark or mark type is shown in brackets.
- [2] A correct definition
- [1] A partial, vague or unfocused definition
- [0] No creditable content
- The ability (cash) for a business to pay its short-term debts / the ease with which assets can be turned into cash (or are cash) to use immediately.
- A correct definition should include the following elements:
- • Assets that can be turned into cash
- • To use immediately if needed or to pay short-term debts
- ARA
- Award one mark for each point of explanation:
- Knowledge: C [1] Example or some other way of showing good understanding
- Knowledge: B [1] Understanding of the concept of internal
- Knowledge: A [1] Knowledge of growth
- When a business increases in size, by reinvesting money to increase output, for example using retained profit to buy new assets. Often referred to as organic or natural growth. Could come from developing new products, increasing efficiency, successful marketing, diversification, process change etc.
- ARA
- [2] Correct answer with or without correct working or $
- [1] Formula or correct calculation of the revenue for one belt
- [0] No creditable content
- Output = 265 000
- Price = $11
- Formula: Output x price = revenue (1)
- or
- 10 000 + 60 000 + 40 000 + 15 000 + 80 000 + 60 000 = 265 000 belts (1)
- 265 000 × $11 = $2915000 ($2.915m)
- Total revenue = $2.915m (2)
- 2915 (1) (without $ and million)
- [4] Explanation of one advantage and one disadvantage to BU of selling a range of sizes and colours for the classic belt.
- [3] Explanation of one advantage or one disadvantage to BU of selling a range of sizes and colours for the classic belt.
- [2] Identification of one advantage and one disadvantage of selling a range of products
- [1] Identification of one advantage or one disadvantage of selling a range of products
- [0] No creditable content
- Advantages may include:
- • To increase sales revenue – each size and colour has a relatively large number of sales
- • To suit/attract a larger number of market segments
- • To target a mass market
- Disadvantages may include:
- • High levels of inventory
- • Increased training for workers
- • Different levels of demand
- Context could include:
- • Reference to data in table 2.1
- • Batch production
- • Non-perishable product
- ARA
- [Level 2b, 4 marks] Shows understanding of two elements of process innovation in context
- [Level 2b, 4 marks] Good analysis of two disadvantages of process innovation in context
- [Level 2a, 3 marks] Shows understanding of one element of process innovation in context
- [Level 2a, 3 marks] Good analysis of one disadvantage of process innovation in context
- [Level 1b, 2 marks] Shows knowledge of two elements of process innovation
- [Level 1b, 2 marks] Limited analysis of two disadvantages of process innovation
- [Level 1a, 1 mark] Shows knowledge of one element of process innovation
- [Level 1a, 1 mark] Limited analysis of one disadvantage of process innovation
- [0] No creditable content
- Knowledge may include:
- • Putting a new approach into action
- • About adding value
- • Improving/developing existing goods, services or processes
- • Need to understand customer needs
- • Developing imaginative solutions
- • Can be expensive
- Analysis may include:
- • May require retraining of the 70 workers in the factory – additional costs for BU
- • Will require the purchase of machinery for mass production – does BU have the finance available?
- • May lose their reputation of being hand-made
- • Could lead to redundancy of the 70 factory workers
- • No guarantee that the new belt will be successful, so the investment in the new process may be wasted
- ARA
- [Level 7 marks] Justified evaluation based on argument in context
- [Level 6 marks] Developed evaluation based on argument in context
- [Level 5 marks] An evaluative statement based on argument in context
- [Level 3-4 marks] Shows understanding of Mintzberg's management roles in context
- [Level 3-4 marks] Argument based on the usefulness of Mintzberg's management roles in context
- [Level 1-2 marks] Shows knowledge of Mintzberg's management roles
- [Level 1-2 marks] Limited analysis of the use of Mintzberg's management roles
- [0] No creditable content
- Knowledge may include: Interpersonal roles
- • Figurehead
- • Leader
- • Liaison
- Informational roles
- • Monitor
- • Disseminator
- • Spokesperson
- Decisional roles
- • Entrepreneur
- • Disturbance Handler
- • Resource Allocator
- • Negotiator
- Application and Analysis may include Mintzberg's roles are useful because:
- • Figurehead - Factory manager must inspire the 70 workers and 8 supervisors
- • Leader - Factory manager must lead the 70 workers and 8 supervisors
- • Liaison – To meet regularly with the worker representatives
- • Monitor - New process for the mass-produced belts and the inventory in the warehouse
- • Disseminator – 70 workers and supervisors – need to get information to them quickly and efficiently, especially with the new process
- • Spokesperson – May need to represent the company to other stakeholders
- • Entrepreneur – may need to innovate the processes of production further
- • Disturbance Handler – New process may lead to conflict with the 70 workers, 8 supervisors and worker representatives.
- • Resource Allocator – Inventory management of the warehouse
- • Negotiator - May need to negotiate with customers (businesses) as well as the workforce
- Evaluation may include:
- • Manager has authority and status so interpersonal skills necessary to earn respect
- • Managers have to communicate to various stakeholders so important to have informational ability
- • Managers have to make decisions, adapt to situations, allocate resources
- • Managers ensure operations run efficiently
- BU can use this in recruitment, job description and interviews to ensure it employs someone who will have the correct impact on the business
- ARA
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