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A-LevelBusiness StudiesBusiness and its environment9609/33 · May/June 2020 · Q110 Marks

Analyse the advantages and disadvantages to PAC of country X's exchange rate appreciating against other currencies (lines 12 to 17).

  1. Analyse the advantages and disadvantages to PAC of country X's exchange rate appreciating against other currencies (lines 12 to 17).[10]

Mark scheme

Marking points from the official mark scheme (May/June 2020). The mark or mark type is shown in brackets.

  1. [1] Knowledge: Appreciating exchange rate – a country’s currency value increasing in terms of other currencies
  2. [1] Knowledge: Explanation of terms, for example appreciation and references to external value/trade
  3. [1] Knowledge: Stronger currency means imports are cheaper and exports more expensive, including ‘invisible’ exports such as tourism
  4. [1] Knowledge: Credit understanding that government may try to use policies that have an impact on exchange rates
  5. [1] Application: Advantages - imports cheaper (pizza vans)
  6. [1] Application: Disadvantages – PAC cannot benefit from country X being seen as a ‘low cost’ country as more expensive for tourists now, impact on sales
  7. [1] Analysis: Reasoned chain of argument, e.g. If country X is not seen as a ‘low cost’ country then may lead to fewer tourists, less potential revenue and profit
  8. [1] Analysis: Impact of decrease in import prices, e.g. imported equipment (pizza vans?) ability to plan and not under-estimate costs / finance needed
  9. [1] Analysis: If country X is comparatively more expensive for tourists than other countries in the same region, even more likely to lose tourism business

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About this question

Topic
Business and its environment, A-Level Business Studies (syllabus 9609). Structured question, 10 marks.
Source
A-Level Business Studies, May/June 2020 Paper 3 Variant 3, question 1.

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