Analyse why a train company might use a strategy of price discrimination.

Mark scheme

Marking points from the official mark scheme (May/June 2018). The mark or mark type is shown in brackets.

1. [7-8] Good analysis of why a train company might use a strategy of price discrimination
2. [5-6] Some analysis of why a train company might use a strategy of price discrimination
3. [3-4] Some explanation / application of why a train company might use a strategy of price discrimination
4. [1-2] Understanding of price discrimination / pricing strategy options
5. [9-12] Effective evaluation of whether having a large product portfolio is an advantage for a car manufacturer
6. [7-8] Limited evaluation of whether having a large product portfolio is an advantage for a car manufacturer
7. [3-6] Analysis and/or some application of whether having a large product portfolio is an advantage to a business
8. [1-2] Understanding of advantage / product portfolio