Analyse one benefit to a business of using social media for marketing.

Mark scheme

Marking points from the official mark scheme. The mark or mark type is shown in brackets.

1. Award 1 mark for identification of a benefit (e.g. wider reach/larger audience, targeted advertising, lower cost than traditional marketing, increased brand awareness, direct customer engagement). (B1)
2. Award 1 mark for linked explanation of the benefit. (B1)
3. Award 1 mark for analysis of the benefit. (B1)
4. e.g. Social media allows businesses to reach a wider audience (B1) as many people use platforms like Facebook and Instagram daily (B1). This means the business can promote its products to a large number of potential customers, potentially leading to increased sales and market share compared to traditional methods (B1).