Increased advertising by a firm in an imperfectly competitive industry leads to an increase in demand for the industry's product but a fall in the firm's profits. What could help to explain this? A Production is subject to diseconomies of scale. B Rival firms respond by increasing their advertising outlays. C The demand for the industry's product is price-inelastic. D The increase in demand for the firm's output is entirely at the expense of other firms.
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