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A-LevelBusiness StudiesMarketingOct/Nov 2024Paper 2 Q130 Marks

PP is a private limited company that grows and sells plants in pots. PP has 12 large shops in country Q and uses a variety of promotion methods. The shops are located in the countryside and PP owns large fields near each shop where the plants are grown. The business is split into two divisions: growing and retail. Table 1.1 shows some human resource data about the divisions. Table 1.1: Human resource data about PP's divisions | | Growing | Retail | |---|---|---| | Average workforce for the year | 450 | 120 | | Number of employees who left in 2023 | 100 | 14 | | Trade union membership | 100% | 25% | | Payment methods | Salary and piece rate | Salary and commission | PP's plants are all sold in plastic or clay pots. The manufacture of these pots is outsourced between two businesses. • Clay Containers (CC) manufactures clay pots in one size and one colour using flow production. CC is based in country Q. PP would like a larger variety of pots, but CC does not want to pay the capital expenditure that this would require. CC has a lead time of three days for PP's pots. • Fantastic Flexible (FF) manufactures plastic pots in a large factory in country S. The use of mass customisation means that it can produce any size and colour of pot. The lead time is one month for PP's pots.

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This A-Level Business Studies Question

Topic

This structured question tests Marketing in A-Level Business Studies (syllabus code 9609). It is worth 30 marks.

Source

This question appeared in the Cambridge A-Level Business Studies Oct/Nov 2024 examination, Paper 2 Variant 2.

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