Hannah started HH six years ago. HH operates in a niche market providing unique bags. The bags are made using job production. As demand grew for the bags, Hannah took on a partner, her brother Kwom. They both agreed to keep the name 'Hannah's Handbags' as it is an established, reputable and widely recognised brand. HH operates from a small workshop and showroom. Customers are encouraged to visit the showroom to discuss design and materials with either Hannah or Kwom. HH employs four highly skilled specialist production staff. Table 2.1 shows an extract from the latest income statement. Table 2.1: Extract of financial data for HH (year ended 30 October 2019) $000 Revenue | 980 Cost of sales | 588 Expenses | 245 A new product Hannah and Kwom would like to expand the business by producing a limited number of batch produced bags to sell online. Hannah has noticed other bag producers do this successfully. The new market has many more competitors, with 15 large businesses and many small ones. The bags would have to be priced competitively. Kwom estimates that this new venture would require additional finance of $350000. HH would also require a specialist IT provider to set up a website and a marketing agency to run a viral marketing campaign.